
If you have a daughter age 10 or higher, I hope you'll take the time to read this post.
The Dove
Campaign for Real Beauty was developed after the brand commissioned a global study that found only two percent of women around the world describe themselves as beautiful. A program was developed to challenge beauty stereotypes and invite women worldwide to join in a discussion about beauty.
Real Girls, Real Pressure: A National Report on the State of Self-Esteem was conducted nationally online among 1,029 girls 8 – 17, and is representative of the U.S. based on census indicators (region, ethnicity and parental education.) An additional 3,344 girls 8 – 17 were surveyed in a targeted study that was conducted in 20 major U.S. cities representative of each DMA based on ethnicity and parental education. As a result of this report, the
Dove Self Esteem Fund was founded.
Key findings:
Seven in ten girls believe they are not good enough or do not measure up in some way, including
their looks, performance in school and relationships with friends and family members.
A girl’s self-esteem is more strongly related to how she views her own body shape and body
weight, than how much she actually weighs.
The self-esteem tipping point happens when the transition to teenage years results in loss of trust and communication with adults.
Parents’ words and actions play a pivotal role fostering positive self-esteem in girls.
Read the full, detailed report
here.
Also, you can point your girls to
this website (part of the campaign) that is targeted especially for them.
Low self-esteem among young ladies has reached crisis proportions and can have critical consequences. We need to do our part to make sure our girls grow up with a healthy self-esteem and healthy, realistic expectations for themselves. Here's a start: A tee-shirt Dove sent me for my 12 year old says it all:

Please pass this post on to someone you know with an adolescent girl in the family. Thank you.
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